ANIMATED BRAND ASSETS
ASSET
ANIMATIONS
Role
Clients
Scope
Project Manager,
Animator
Design Bureau, GradX
Animation
Media
Venue Projections
TOOLS
CLIENT GOAL
Animate Brand Assets -
for the graduate exhibition’s
opening night.
OUTCOMES
5x
Looping Brand Animations
THE PROBLEM
Brand assets have been created to celebrate GradX. Design Bureau needed motion designers to bring their ideas for the exhibition opening night to life.
CORE ISSUE (WHY?)
Motion activation needed to bring the event to life.
AUDIENCE
Attendees at the exhibition opening night.
OBJECTIVE
Visualise clients
Creative Direction
Animation
Refinement
(Feedback)
Assigned
Approved
Animations
01
”X” Animation Ideas
CLIENT BRIEFING
Audience Insight and Solution
Solution
Insights
Client’s Creative Vision Visualisation
Audience Insights
The Brief
50 YEARS
OF INDUSTRY
PLACEMENT
theme for the exhibition
assets to be animated.
Quote of the Project
“We need
Specific animations for specific “X’s”
Each “X” works
in it’s own right
(Cohesiveness, like a family)
Clue:
Potential Idea:
ANIMATED GIF
OR
PLAY AROUND GRAPHICALLY
Solution
SUITE OF X’S
PROJECTED DURING
OPENING NIGHT
Motion Designers
to animate 5-6 X’s
each with unique
discipline animations
Branded Environments
Architecture
Communication Design
Photomedia
Master of Architecture
02
“X” Asset Animation Drafts
PRODUCTION
Ideation and Tools
Tools
Ideation
Client’s Creative Vision Visualisation
Architecture “X”
FOCUS:
PANEL ASSEMBLY
Simulated panels assembling the “X”
Panels fall into place like steps
Animated panels to go after each other
Photomedia “X”
FOCUS:
CAMERA SHUTTER
Simulated a camera taking a photo
Turned the letter into 2 bars to reveal the “X”
Camera flash before the animation starts
Communication “X”
FOCUS:
SOLID “X”
Simulated a solid “X” to split outwards
Animated all parts to move outwards
Middle beam moves the legs outwards
ANIMATION
PROGRESS
Tools
Communication:
Increased length of the stems for balance
Client Vision Refinement
Architecture:
Panels now assemble simultaneously
Photomedia:
Removed the flash, keeping the camera shutter
Architecture
Photomedia
Communication
03
”X” Asset Animations
REFINEMENTS
Final Iterations
Animation Refinement (Feedback)
Architecture “X”
SLIDING BEAMS
Changed the assembly to sliding beams
Delayed the side beam animations
Result: simple animation that “builds”
Photomedia “X”
CLOSE UP SHOT
Introduced rule of thirds for camera style shot
Animated a camera zoom in/close up shot
Result: Represents Photomedia Grads
Communication “X”
EXPLODED VIEW
Reduced animation speed to see animation
Result: Skills of Graphic Design Grads
05
Results of the Project
OUTCOME
Educate staff to upskill
CLIENT IMPACT
How I created value and impact
+150
Views
Each “X” animation was projected onto the walls of the event venue to show and welcome the audience
Objective Complete
+75
Audience
Brand and animations seen before the award presentations to create a cohesive brand suite.
EVIDENCE
Project 01 of 07
TOOLBOX TALKS
Animated content for campaign to raise awareness and up-skill Heavy Vehicle Driver performance on the road.
Project 03 of 06
JAR OF WONDERS
Natvia connected with their Audience on TikTok to help Discover their Hazelnut spread.
Project 04 of 06
EQUITY IMPACT ASSESSMENTS
With a new service, Peter Mac set out to drive awareness for their staff to create equitable care.
Project 05 of 06
EYE WATERING COLLECTION
Launch of a new Jewellery Collection, brought to you by E.
Project 02 of 06
DISCOVERY SPRINTS
Brand and Identity to launch the opening of their design and animation exhibition.