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TOOLBOX TALKS PROMOTIONAL VIDEO

CLIENT

National Road Safety Partnership Program

COLLABORATORS

Monash University Accident and
Repair Centre (MUARC)

PROJECT AREAS

Campaign- Animated Promotional Videos

Animated content for the National Road Safety Partnership Program’s “Toolbox Talks” Heavy Vehicle safety campaign, boosting awareness and attendance safety meetings on various topics related to their performance on the road.

BACKGROUND

The aim was to create animated content to connect with heavy vehicle drivers and properly attend safety meetings to understand potential hazards on the roads and their performance.

THE BRIEF

I created hallucinations to represent the effects of fatigue, turning the audience into a heavy vehicle driver. I blurred the audience’s vision, replacing the environment with warnings.

SOLUTION 1: FATIGUE SAFETY TEASER

My role was to create the transitions for all scenes and animate a giant serpents jaws opening with acid dripping from it’s teeth the clients chose to symbolise the danger is always watching the drivers on the road waiting to strike.

SOLUTION 2: PROMOTIONAL VIDEOS

TIME CHANGE

SUBLIMINAL MESSAGING

BLURRY VISION

MAP ICONS

MY SCENES

SCENE 2

SCENE 3

SCENE 4+5

SCENE 3 TRANSITION

SCENE 11

SCENE 17

THE OTHER PROJECTS.
MOTION AND
COMMUNICATION INCLUDED.

THANKS FOR VIEWING THIS PROJECT!