3D INFINITE LOOP
3D LOOP
DE LOOP
Role
Scope
Media
N/A
Clients
N/A
Brand Identity,
3D Animation
TOOLS
CLIENT GOAL
Create a 3D Animated Loop -
featuring the letter ‘E’
(capital and lowercase)
OUTCOMES
5 Sec.
Infinite Animation Loop
THE PROBLEM
Create a 5 second 3D animated infinite loop that has to feature your allocated letter.
CORE ISSUE (WHY?)
Loop must feature your allocated letter. Strictly 5 seconds.
OBJECTIVE
Loop
Design
Idea
Animation
Track
Creation
Cinema 4D
Animation
Rendering
01
Loop Creation
CLIENT BRIEFING
Audience Insight and Solution
Solution
Insights
Loop Design Idea
Audience Insights
The Brief
ALLOCATED
LETTER:
“E”
That has to be featured
in the 3D Loop de Loop.
Quote of the Project
“5 Seconds
to loop infinitely”. No more. No less.
Clue:
Energy =
theme of the loop
Potential Idea:
WINDOW DISPLAYS
OF LUXURY JEWELLERY STORES
IN SHOPPING CENTRES
Solution
A LUXURY
JEWELLERY
BRAND
Window display
=
Brand heirachy:
Core - E and e
Sub - Eye Watering
Water
Kinetic
“E” & “e” = Eye
Authentic
Abstract
02
Loop Creation
PRODUCTION
Ideation and Tools
Tools
Ideation
Animation Track Creation
01 Track Length
FOCUS:
LETTER SHAPED
Buttons activate the path for a ball
Final buttons activate the ‘centrepiece’
Total time: 10 - 15 seconds
02 Track Length
FOCUS:
NEW TRACK SHAPE
Track inside an extra base
‘E’ as keys to unlock parts of the track
Total time: 10 seconds
03 Track Length
FOCUS:
SHORTER TRACK
Base is now shaped as the letter ‘e’
Each button assembles the track
Total time: 7 seconds
MODEL
STYLE
Tools
Refined track progress
I used Illustrator for the styling process to adapt the final design.
Key Features:
- Track is a ‘water ripple’ rail system
- Splashes to represent tear drops
- Letter ‘E’ and ‘e’ as obstacles
WINDOW
DISPLAY
Tools
+
Successful track creation
I used Illustrator to create assets for the Window Display and modelled them into Cinema 4D to animate.
Key features of the final Prototype:
- Rolling pearls (scaled up)
- Wires to hold the rail
- Hidden compartment to reveal the centrepiece flagship jewel
Core Brand (Chosen Letter)
Sub Brand (Collection)
#d3174e
Debian Red
#752a42
Wine
#fffff
White
3D Model Branding Assets
03
Loop Creation
REFINEMENTS
Final Iterations
Animation Track Creation
Iteration 1
MODEL ADJUSTMENT
Built the window display walls
Introduced jewellery for the collection
Changed bridge ‘e’s’ to rotating decors
Connected packages to the wires
Iteration 2
RENDERING
Added paper materials to splashes
Metals added to jewellery, railing and wires
Mat materials added to circular bases and packaging
Iteration 3
FINAL DESIGN
Adjusted speed of each pearls equally
All buttons react kinetically once activated
Main Brand
Collection
Combined
Debian Red
#d3174e
Wine
#752a42
White
#fffff
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