ANIMATED STAFF
TRAINNING RESOURCE
ANIMATED
SOLUTION
Role
Clients
Scope
Media
Project Manager
Secondary Animator
Peter MacCallum
Cancer Centre
Animation
Communication Design
LinkedIn, YouTube
TOOLS
CLIENT GOAL
Communicate the
Benefits of Equity -
In cancer care for all patients.
OUTCOMES
1x
Animated Explainer Video
CLIENT GOAL
The new “Equity Impact” process makes it hard for Peter Mac staff to understand what equity impact is and it’s importance.
CORE ISSUE (WHY?)
Staff need to think in their patients perspective
and cultures to provide optimal care.
AUDIENCE
Peter Mac staff, their patients
and their patients families.
OBJECTIVE
How do
we Inform
the Staff?
Breakdown
Key
Concepts
Educate
Staff to
Upskill
01
PROMOTIONAL VIDEO
Chosen Scenes
02
Narrative Ideas
CLIENT BRIEFING
Audience Insight and Solution
Solution
Insights
How to inform the staff?
Audience Insights
The Brief
THE SOLUTION
WILL HELP STAFF
TO UPSKILL
Client briefing ideas for the
Equity Impact Assessments (EIA).
Quote of the Project
“Staff should consider
other people’s perspectives”
Clue:
Audience = Staff
reflect on the policy program at Peter Mac
Potential Idea:
PROVIDE BETTER PATIENT
SUPPORT REGARDLESS OF
THEIR BACKGROUND
Solution
WHAT IS
AN EQUITY
IMPACT ASSESSMENT?
Inform and educate staff
=
Effective imagery
Metaphors
Key concept breakdown
Diversity
Client resources
Inclusivity
03
Animation Progress
PRODUCTION
Scene Concepts and Tools
Tools
Ideation
Breakdown Key Concepts
01 Equity Pathway
FOCUS:
PATHWAY SHAPE
Lengthy animation
Simpler path
No barriers
Keep the base isometric
It’s too complex
Retain brand colours
02 Equity Pathway
FOCUS:
PATHWAY SHAPE (ALTERNATE)
Try Peter Mac purple
Include characters
Identify start and end points
Activation to explain key concepts
03 Equity Pathway
FOCUS:
PATHWAYS WITH FEATURES
Better visual symbols
Consider barriers to put in place
Too much to digest
Rushed animation
Clear roadblocks and hurdles
PATHWAY
PROGRESS
Tools
Difficulty level: hard
I used Illustrator to create the pathway with elements from
client feedback.
Key features (right):
- Buttons activate symbols
- LED wayfinding
- Start and end points
- Landscape features
04
Animation Progress
REFINEMENTS
Final Iterations
Breakdown Key Concepts
Iteration 1
CLIENT FEEDBACK
Removed LED screens
Removed base
Line for pathway progression
Included boom gate as the ‘barrier’
Changed character icons (to go in Icon)
Iteration 2
NEW PATHWAY
Barrier blows away once concept is displayed
Retained line & plants for the environment
Simplified the path to focus on ‘Judy’s’ Journey
Iteration 3
FINAL DESIGN
Introduced icons to symbolise key concepts
05
Results of the Project
OUTCOME
Educate staff to upskill
CLIENT IMPACT
How I created value and impact
+475
Views
Viewing from Peter Mac staff on LinkedIn and YouTube as well as the wider health industry.
Objective Complete
Hospital
Industry
Awareness of the new service to be adopted by those in the wider health industry.
EVIDENCE
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Project 06 of 06
GRADX
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Project 01 of 06
TOOLBOX TALKS
Animated content for campaign to raise awareness and up-skill heavy vehicle driver performance on the road.
Project 02 of 06
DISCOVERY SPRINTS
Brand and Identity to launch the opening of their design and animation exhibition.