ADVERTISING THAT SEEMS IMPOSSIBLE TO ESCAPE FROM
BRAIN FIZZ
Sugary Drink campaign
Brain Fizz is an awareness campaign designed from the social issue of excessive sugary drink consumption in young males aged 10-18.
The problem was to find one of the main causes of sugary drink consumption, revealing to be from the marketing from the big sugary drink companies which cause long term mental and physical health issues such as psychosis and insomnia, not to mention dental problems.
UNCOMFORTABLE BRANDING IDENTITY
The aim of the branding and identity was to make it look like it was invading your personal space through the many eyes, which reflects the amount of marketing you can find out and abut in public.
The red tendrils reflect a maze which doubles as the lines in the human brain which the marketing ropes in the target audience. The hashtag is a starting sentence for the many words that young males affiliate with sugary drink marketing.
BRANDING THAT IS
ALWAYS WATCHING
The aim was to create the branding and identity and expand this brand to multiple touchpoints from out of home (OOH) to a motion animation piece (30 seconds), viewed across multiple social media channels.
Australian Drug Foundation (ADF) and Cancer Council are the main candidates as sponsors of the campaign running this across their social media channels and further promotion and events.
