Fatigue teaser — Kai Djeng Designs

FATIGUE CAN GET YOU
AT ANY MOMENT

TOOLBOX TALKS
PROMOTIONAL VIDEO

Safety Campaign Part 1

National Road Safety Partnership Program partnered with Monash University and Swinburne University along with a multitude of sponsors and partners (i.e. HOLCIM, BINGO) required a social media campaign to help their truck drivers attend annual meetings to learn up on everyday risk factors on the road with topics from fatigue to nutrition.

Being apart of Swinburne’s in-house studio The Bureau provided the opportunity to work closely with Monash Accident Research Centre to create both a 90 and 35 second animated advertisement called “Toolbox Talks” along with a set of teasers for various road safety topics with the aim of to getting the attention of Heavy Vehicle Drivers on how important their job safety is on the road. This project was completed as a team of two. I was required to create the teaser for fatigue afterwards.

PART 1
CAMPAIGN PROMOTIONAL VIDEOS

90 Seconds

35 Seconds

MY SCENES

My role in the creation of the video was to create half of the assets and animation sequences that would connect with my partners. The idea for these scenes was to build suspense of an ominous figure being a giant python drooling and hissing. I would mainly focus on mimicking the jaw movement of the python’s mouth in scene 3 with the saliva dangling but also the venom dripping from its teeth after watching several snake milking videos to simulate the motion.

Scene 2

Scene 3

Scene 4+5

Scene 3 Transition

Scene 11

Scene 17

PART 2
TOOLBOX TALKS: FATIGUE TEASER

With the creation of the 90 and 35 second videos for the campaign, it was time to make a teaser animation for the topic of fatigue. The narrative for the teaser, with recordings from heavy vehicle drivers is about how fatigue can cause hallucinations on the road that your brain and body cannot control or remember.

CREATING FATIGUE

The narrative would be from the perspective of the driver. It was important to add hallucinations into everyday things such as road signs and the road itself to show they are drifting off and they’re mind is visually seeing the warnings signs or actions they should have done such as getting off at the right exit. It was key to looping the road as well from daytime to night-time to show how time can become unclear, but there are ways to prevent fatigue hence the icons for food and rest.