JAR OF WONDERS
CLIENT
COLLABORATORS
Swinburne University of Technology
Natvia
PROJECT AREAS
Campaign Design
Character Animation
TikTok campaign reel for Natvia’s hazelnut spread to boost sales in supermarkets.
BACKGROUND
Through my internship with Swinburne’s Accelerator program. I created a TikTok reel for Nativia’s Hazelnut Spread social media campaign. The aim was to bring a fresh perspective to the brand with out of the box ideas to create a reel that is snappy and entertaining.
THE BRIEF
I noticed competitors created content to introduce their product and highlight what’s inside their products. I turned the main ingredients of Natvia’s Hazelnut spread’s into characters keeping out excess sugar, showing the better alternative. The designs and animations of the characters were refined to avoid miscommunication about the product.
SOLUTION: ANIMATION REEL
CHARACTER ANIMATION
Hazelnut
NATVIA sweetner
Cocoa
Sugar
SCENE BUILDING
Animation
Scene set design
Scene Final
