POPULARITY BECOMES CONSPIRACY
Gotham is my first 2d typography animation an why I wanted to puruse a career in Motion/Communication design. I was Allocated with Tobias Freer-Jones and chose the typeface Gotham.
Through research. The typeface when it was designed, was extremely popular being used by the likes of GQ, Obama’s Hope campaign and on commercial airlines, the narrative would focus on the government uncovering an old conspiracy.
GOTHAM
2D Typography Animation
CONFIDENTIAL NARRATIVE
The narrative became clear. The popularity of the typeface could be turned into a conspiracy, designing and animating the typeface as a debriefing video for the FBI, Inspired by films such as Godzilla (2014), and Mission Impossible: Fallout (2018).
The stylistic choice was to redact parts of the composition across the scenes of the animation but also to analyse the typeface as if it was a nuclear weapon. For refinements, a vignette was used with film grain to give it an archival feel.
