EYE WATERING COLLECTION

PROJECT TYPE

3D Animation
Loop de loop

PROJECT AREAS

Cinema 4D
Brand and Identity

Infinite animation loop created in Cinema 4D inspired by windows displays of luxury brands such as Rolex and Hermes.

BACKGROUND

The infinite loop required a chosen letter to follow the theme of ‘Energy’ within 5- seconds to loop infinitely.  After walking past a Rolex store window, the idea was born “What if I turn the letter ‘E’ into a fictional luxury jewellery brand” and create a window display.

THE BRIEF

I created a ‘Watery Eye’ identity for the brand’s ‘Eye Watering Collection’, included into the environment, featuring water splashes and a water ripple track as the pathway for giant pearls activating buttons revealing the centrepiece.

SOLUTION: ANIMATED LOOP

MODEL CONSTRUCTION

COMPLETED MODEL

THE OTHER PROJECTS.
MOTION AND
COMMUNICATION INCLUDED.

THANKS FOR VIEWING THIS PROJECT!