SAFETY CAMPAIGN
ANIMATED CAMPAIGN
CAMPAIGN
ANIMATIONS
Role
Clients
Scope
Media
Junior Motion Designer
MUARC, NRSPP
Animation
Communication Design
TOOLS
CLIENT GOAL
Properly Upskill
Heavy Vehicle Drivers -
to drive more safely on the road.
OUTCOMES
1x
Promotional Video
1x
Safety Animation
CLIENT GOAL
Not enough awareness on different safety topics that affects driver performance and safety on the road.
CORE ISSUE
Drivers don’t bother to stay at driver
safety meetings. Tick a box and leave.
AUDIENCE
Heavy Vehicle Drivers
(new and experienced).
OBJECTIVE
Communicate
safety
topics
Vector
animation
style
Engage
drivers at
meetings
01
PROMOTIONAL VIDEO
Chosen Scenes
Halfway There
FATIGUE TEASER
This piece in the campaign was independent, focusing on the topic of Fatigue for Heavy Vehicle Drivers.
Scroll Down
02
Fatigue Teaser
CLIENT BRIEFING
Audience Insight and Solution
Solution
Insights
Communicate Safety Topics
Audience Insights
Provided recordings from
Heavy Vehicle Drivers on
the road:
5
“You cant
remember what
you’ve done”
“YOU’VE GOT
TO PUSH
THROUGH IT”
MY MIND
STARTS TO
WANDER OFF
Minutes Earlier
Solution
THE
EFFECTS OF
DRIVER FATIGUE
Warnings
The perspective
of a heavy
vehicle driver
Illusion
POV
Fatigue
03
Fatigue Teaser
PRODUCTION
Scene Concepts and Tools
Tools
Ideation
Vector Animation Style
01 Scene Concept
FOCUS:
WARNING SIGNS
Not relatable
Stronger message
Stands out too much
02 Scene Concept
FOCUS:
WARNING SIGN CHANGE
Better message
Better sign choice
Need Serpent back
03 Scene Concept
FOCUS:
WARNING SIGN WITH SERPENT
Consistent
Reliable
Better Impact
SCENE
BUILDING
Tools
I used Illustrator to prepare
the road asset, making each
element to animate next
in After Effects.
3 Lane Landscape
CREATING
ILLUSIONS
Tools
Using After Effects to animate
the road then change the
perspective to 3D, with only
the truck moving side to side.
Road loops infinitely
Illusion to trick eye
04
Fatigue Teaser
REFINEMENTS
Final Iterations
Vector Animation Style
Iteration 1
COMPOSITION
“Too much information on the screen”
Not enough Fatigue
More Landscape
Improve Perspective
Iteration 2
INFORMATION
“We need to make the compositions simple.”
Reduce Information
Better Pacing
Iteration 3
FINAL DESIGN
Hallucination Evident
Key Messages Included
05
Results of the Project
OUTCOME
Engage Drivers at Meetings
CLIENT IMPACT
How I created value and impact
Increased
Participation
Increase Drivers are staying to learn about fatigue and other safety topics when driving on the road.
Objective Complete
Transport
Industry
Animation helped generate new partners for clients, online and In person at the Brisbane Trucking Show.
AWARDS
Citizen Design Award;
Communication Design
For work completed
in the design Bureau
EVIDENCE
Project 02 of 07
DISCOVERY SPRINTS
Brand and Identity to launch the opening of their design and animation exhibition.
Take Me There
Project 03 of 07
JAR OF WONDERS
Natvia connected with their Audience on TikTok to help Discover their Hazelnut spread.
Take Me There
Project 04 of 07
EQUITY IMPACT ASSESSMENTS
With a new service, Peter Mac set out to drive awareness for their staff to create equitable care.
Take Me There
Project 05 of 07
EYE WATERING COLLECTION
Launch of a new Jewellery Collection, brought to you by E.
Take Me There
Project 06 of 07
GRADX
Design Bureau set out to create a cohesive brand experience for the opening night of Swinburne design graduate exhibition.
Take Me There